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Word of the Day: Gamification
It’s becoming harder and harder to motivate and engage employees and customers these days.
Many people spend so much time in alternate online worlds that they have become used to gaining points or having everything be a game.
That is where gamification comes in.
Gamification involves turning activities into a game to make them more exciting and enjoyable for employees or customers.
The US Army uses gamification to test possible recruits.
Large corporations such as M&M’s and Starbucks also use gamification to increase customer engagement with their products.
Companies hope using this tactic will lead to increased sales and, of course, profits.
Flesch-Kincaid Readability Test
This post compares in readability to The New York Times.
It is likely to be understood by a reader with at least a 10th-grade education (age 16).
On the Flesch-Kincaid reading-ease test, this post scores 47.
The easier a passage is to read, the higher the score on a scale of 0 – 100.